On Friday, September 16, some of the biggest names in entertainment will come together for the 2011 National Council of La Raza (NCLR) ALMA Awards® on NBC, a one-of-a-kind tribute to the spirit of pioneering Latinos in television, film, and music. This is our opportunity to applaud the incredible, enriching contributions that Latinos make to American culture and celebrate our shared Hispanic heritage.

With our new home at NBC and the return of our dynamic hosts, Eva Longoria and George Lopez, two of the most captivating and fascinating entertainers in America today, we are thrilled about this year’s show. The production team is working hard to bring you an amazing hour of unique performances and appearances by your favorite stars.

Since 1995, the NCLR ALMA Awards has promoted fair, accurate, and representative portrayals of Latinos in entertainment. As we honor the incredible talent of our community, we expect new generations to learn from the examples set by awardees such as Salma Hayek, Shakira, Narciso Rodriguez, America Ferrera, Edward James Olmos, and many more.

This year, you will have an opportunity to help us acknowledge Latinos in entertainment whose hard work and success inspire us. We invite you to visit us often at www.almaawards.com to get the latest updates. Stay tuned to the website, follow us on Twitter, and join our fan page on Facebook.

At 8:00 p.m. EDT on September 16, tune in to your local NBC station and enjoy this special celebration as we honor Latino entertainers, culture, and talent. The 2011 NCLR ALMA Awards will deliver, without a doubt, a night to remember!