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TotalAXIS July Newsletter

21. July, 2011|celebrity news|Comments Off

Catch our latest newsletter for July 2011 visit: http://eepurl.com/eScXc

NCLR ALMA Awards on NBC September 16, 2011

21. July, 2011|blog-sliders, celebrity news, homepage-slider, television|Comments Off

On Friday, September 16, some of the biggest names in entertainment will come together for the 2011 National Council of La Raza (NCLR) ALMA Awards® on NBC, a one-of-a-kind tribute to the spirit of pioneering Latinos in television, film, and music. This is our opportunity to applaud the incredible, enriching contributions that Latinos make to American culture and celebrate our shared Hispanic heritage.

With our new home at NBC and the return of our dynamic hosts, Eva Longoria and George Lopez, two of the most captivating and fascinating entertainers in America today, we are thrilled about this year’s show. The production team is working hard to bring you an amazing hour of unique performances and appearances by your favorite stars.

Since 1995, the NCLR ALMA Awards has promoted fair, accurate, and representative portrayals of Latinos in entertainment. As we honor the incredible talent of our community, we expect new generations to learn from the examples set by awardees such as Salma Hayek, Shakira, Narciso Rodriguez, America Ferrera, Edward James Olmos, and many more.

This year, you will have an opportunity to help us acknowledge Latinos in entertainment whose hard work and success inspire us. We invite you to visit us often at www.almaawards.com to get the latest updates. Stay tuned to the website, follow us on Twitter, and join our fan page on Facebook.

At 8:00 p.m. EDT on September 16, tune in to your local NBC station and enjoy this special celebration as we honor Latino entertainers, culture, and talent. The 2011 NCLR ALMA Awards will deliver, without a doubt, a night to remember!

Hollywood Starts to Worry as 3-D Fizzles

30. May, 2011|business of entertainment, marketing, movies|Comments Off

3-D Starts to Fizzle, and Hollywood Frets

LOS ANGELES — Has the 3-D boom already gone bust? It’s starting to look that way — at least for American moviegoers — even as Hollywood prepares to release a glut of the gimmicky pictures.

 

30panda span articleLarge Hollywood Starts to Worry as 3 D Fizzles

 

“Pirates of the Caribbean: On Stranger Tides” sold just 47 percent of its North American tickets in 3-D.

Ripples of fear spread across Hollywood last week after “Pirates of the Caribbean: On Stranger Tides,” which cost Walt Disney Studios an estimated $400 million to make and market, did poor 3-D business in North America. While event movies have typically done 60 percent of their business in 3-D, “Stranger Tides” sold just 47 percent in 3-D. “The American consumer is rejecting 3-D,” Richard Greenfield, an analyst at the financial services company BTIG, wrote of the “Stranger Tides” results.

One movie does not make a trend, but the Memorial Day weekend did not give studio chiefs much comfort in the 3-D department. “Kung Fu Panda 2,” a Paramount Pictures release of a DreamWorks Animation film, sold $53.8 million in tickets from Thursday to Sunday, a soft total, and 3-D was 45 percent of the business, according to Paramount.

READ MORE via Hollywood Starts to Worry as 3-D Fizzles in U.S. – NYTimes.com.

Zoe Saldana in Colombiana

28. May, 2011|blog-sliders|Comments Off

Colombiana (2011)

A young woman, after witnessing her parents’ murder as a child in Bogota, grows up to be a stone-cold assassin.

Director: Olivier Megaton
Writers: Luc Besson (screenplay), Robert Mark Kamen (screenplay)
Stars: Zoe Saldana, Michael Vartan and Callum Blue

http://www.colombiana-movie.com/

View the trailer here.

Pepsi Brings Communities Together Across The U.S. This Summer With Free Music and Entertainment

28. May, 2011|celebrity news, music|Comments Off

Pepsi Brings Communities Together Across The U.S. This Summer With Free Music and Entertainment

Top Latino Artists Including Alacranes, Belanova, K-Paz, Melina Leon and Tego Calderon, will Refresh Your Summer Saturdays in Los Angeles, New York, Chicago, Miami, Dallas and Houston with 36 Film Screenings and Live Concerts

 Pepsi Brings Communities Together Across The U.S. This Summer With Free Music and Entertainment

PURCHASE, N.Y., May 16, 2011 /PRNewswire

Pepsi announced today the launch of the first-ever Sabados de Verano music program, a 12-week free music entertainment summer series showcasing the hottest Latino acts including, Alacranes Musical, Belanova, K-Paz, Melina Leon and Tego Calderon and many more. Through the Sabados de Verano program, Pepsi will surprise and refresh communities in Los Angeles, New York, Chicago, Miami, Dallas and Houston with 36 live concerts and music film screenings. The program will kick off on Memorial Day Weekend and continue through mid-August.

READ MORE via: http://www.prnewswire.com/news-releases/pepsi-brings-communities-together-across-the-us-this-summer-with-free-music-and-entertainment-121951153.html

Shakira Surpasses Oprah!

28. May, 2011|business of entertainment, celebrity news, diversity|Comments Off

Shakira Surpasses Oprah!

By Irasema Romero | Latina

 

shakira.oprah main Shakira Surpasses Oprah!

 

We’ve always known that Shakira is both popular and influential, so it doesn’t surprise us that the Colombian singer has now surpassed Oprah in Twitter followers – making her the only Latina currently among the Top 10 most followed users on the social media website!

Even with all of the buzz that Oprah has enjoyed this week, because of the series finale of her long-running talk show, the talk show queen now trails Shakira on Twitter by nearly 230,000 followers.

Compared to a first place Lady Gaga, who as of 2:30 p.m. today has 10,397,514, Shakira is holding her ground with 6,208,918 followers. We expect her to keep moving up in the ranks.

Now, if we can only get more Latinos to join her. Who is your favorite Latino celebrity on Twitter?

READ MORE via Shakira Surpasses Oprah! | Latina.

Latinos take home some top awards at the 2011 Billboard Music Awards

28. May, 2011|celebrity news, music|Comments Off

Latinos take home some top awards at the 2011 Billboard Music Awards

Alexandra Gratereaux, Fox News Latino / May 24, 2011

 

pitbull billboard music awards1 300x147 Latinos take home some top awards at the 2011 Billboard Music Awards

 

Bruno Mars, Enrique Iglesias, Shakira, and Taio Cruz took home some of Billboard’s top awards this weekend, while Justin Bieber broke a few more hearts with a kiss for his girlfriend, Selena Gomez.

At the MGM Grand in Las Vegas, Nevada, Latino stars picked up a number of awards including:

Bruno Mars

• Top Radio Song for “Just the Way You Are” (beating out Usher ft. Pitbull)

Taio Cruz

• Hot 100 Song

• Top Digital Song

• Top Pop Song

-All were won for the Song “Dynamite” (Bruno Mars was also nominated for all three)

Shakira

•Top Latin Artist

•Top Latin Song (Three of her songs were nominated) “Waka Waka (This Time for Africa)”

Enrique Iglesias

•Top Latin Album for “Euphoria”

Pitbull, along with his dancing ladies in white and Ne-Yo, performed “Everything Tonight.” Multiple-award winner Taio Cruz also performed his hit song “Dynamite,” along with his breakthrough song “Break Your Heart.”

READ MORE via Latinos take home some top awards at the 2011 Billboard Music Awards | MarioWire.

Hollywood’s Diversity Problem Predictably Blamed On The Recession

28. May, 2011|business of entertainment, diversity|Comments Off

 

 

Hollywood’s Diversity Problem Predictably Blamed On The Recession

by Irin Carmon

Overall employment and earnings in Hollywood took a hit along with the general economy, but not everyone felt the sting equally. The latest Writers’ Guild report indicates that in many instances, women and minority TV and film writers lost ground in comparison to white males.

medium medianearnings 5 19 Hollywoods Diversity Problem Predictably Blamed On The Recession


Per the executive summary, “As the nation grappled with the worst economic downturn since the Great Depression, the few hopeful signs for women and minority writers discussed in the previous report either disappeared or seemed considerably less encouraging by 2009.” The previous report, released in 2009, looked at a period ending in 2007. (You can read the full report here.)

Among the findings:

Women’s share in TV and film jobs declined from 2007 to 2009; it remained stable in TV, at 28 percent, but declined in film by one point.

Not that TV is halcyon for women writers: “The earnings gap in television between male and female writers widened again – an 84% increase from the previous report, issued in 2009.” Yes, that says 84 percent. More in the chart below.

The numbers are even worse when it comes to “minorities.” The report says that the earnings gap is widening between “minorities” and “white males,” by 10 percent between 2007 and 2009, while women writers are closing the gap (narrowing by 22 percent). As is often the case in such studies, this is confusing and assumes women have no race — do they mean white women are closing the gap, or white women and women of color? Does “minorities” include men and women or only men?

Specifically, the overall minority share in TV writing went from 9 percent to 10 percent. Woo! But the earnings gap in the same sector “more than doubled since the 2009 report,” the widest in a decade. Boo.

In film, the earnings gap between men and women narrowed by 65 percent, but it was partly because median earnings for men decreased while women’s earnings increased. As it turns out, the gap was way narrowed in 2001, so we’re actually going backwards in this respect.

Similarly, “The 45.9 percent reduction in the film earnings gap – from $38,542 in 2007 to $20,864 in

2009 -– was driven by the much larger decline in the earnings of white males over theperiod, not by any real gains by minority writers.” Depressing news all round.

Here’s a handy chart illustrating the median earnings gap.

VIEW AND READ MORE via Hollywood’s Diversity Problem Predictably Blamed On The Recession – Jezebel.

Sponsor Love: PepsiCo Honored by Working Mother Magazine as Best Company for…

28. May, 2011|diversity|Comments Off

PepsiCo Honored by Working Mother Magazine as a Best Company for Multicultural Women for Fifth Consecutive Year

 

PURCHASE, N.Y., May 24, 2011 /PRNewswire

In recognition of its commitment to fostering a culture of diversity and inclusion, PepsiCo (NYSE: PEP) has been named among Working Mother’s 2011 Best Companies for Multicultural Women. The annual ranking celebrates U.S. employers for their practices and programs that encourage the hiring and advancement of African-American, Hispanic/Latino, Asian-American and Native American women.

“PepsiCo, a five-time honoree on Working Mother’s Best Companies for Multicultural Women list, has been honored in part for its programs that inspire women to advocate for themselves as professionals,” said Jennifer Owens, Director of the Working Mother Research Institute. “By tapping into available resources, minority women have the power to establish mentoring relationships, get introductions to influential colleagues and participate in leadership conferences to garner the attention of executives — all of vital importance to advancement.”

PepsiCo’s talent sustainability efforts in the area of diversity and inclusion (D&I) are distinguished by its Global Diversity and Inclusion Governance Council, Supplier Diversity Executive Council, Women of Color Multicultural Alliance, ethnic advisory boards, and employee resource groups, which collectively promote progress in the company’s D&I journey. Through programs specifically designed to promote development and advancement, in the last decade the number of multicultural women in executive-level positions at PepsiCo has doubled.

“Attracting, retaining and promoting women and multicultural leaders around the world is a competitive advantage and aligned with PepsiCo’s commitment to Performance with Purpose,” said Pamela Culpepper, senior vice president, Global Diversity and Inclusion Officer at PepsiCo. “Across the organization, we have embraced diversity and the idea that by harnessing our diverse strengths, backgrounds and perspectives, together we win.”

PepsiCo and each of the Best Companies for Multicultural Women will be featured in the June/July issue of Working Mother and at http://www.workingmother.com/best-companies/pepsico-1. To view a list of PepsiCo’s other recent D&I awards and distinctions, visit http://pepsico.com/Download/DI-Awards-2010.pdf.

READ MORE via PepsiCo Honored by Working Mother Magazine as a Best Company for Multicultural… — PURCHASE, N.Y., May 24, 2011 /PRNewswire/ –.

Census Watch: California Latino Population Booming

28. May, 2011|diversity|Comments Off

California’s Latino population grew nearly three times as much as the state as a whole in the last decade, making the state home to more than a quarter of the nation’s Latinos, according to a new Census Bureau report.

While California’s population grew by 10 percent, the 2010 census found, the Latino growth was 27.6 percent, accounting for more than 90 percent of the state’s overall population gain. Latinos accounted for more than half of the nation’s growth during the decade and now are 16.3 percent of the U.S. population.

Latinos, the census said, now are 37.6 percent of all Californians, up more than five percentage points since 2000. That percentage is exactly the same as that of Texas, with both states trailing only New Mexico, at 46.3 percent.

Many states have seen higher Latino growth rates than California, some nearly 150 percent, such as Alabama and South Carolina.

Latinos now trail non-Latino whites in California by about four percentage points. They are expected to become the state’s largest ethnic group by mid-decade.

READ MORE via Census Watch: California Latino Population Booming | Flap’s Blog – FullosseousFlap’s Dental Blog.

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